Steven C. Wyer of digital branding company Third Coast Interactive, Inc. has witnessed hundreds of clients achieve success by implementing effective SEO strategies. Contrary to popular belief, Wyer asserts that search engine and content marketing does not have to be expensive or complicated. Read on for a few winning strategies used by successful e-commerce companies.
Successful e-commerce sites utilize search and analytics data.
According to Steven C. Wyer, the ultimate goal of a business is to serve its customers’ needs. However, a great many e-commerce websites are built and designed without taking into account search data. The most successful e-commerce companies take the time to overview analytics data and customer search patterns before designing a website, says Steven C. Wyer. Search volume data, for instance, offers company management viable insights into what products consumers are looking for, so content can be best tailored to high-volume search queries.
Their information architecture is customer-focused.
There are few things more frustrating to a consumer than to open a website hoping for answers to common questions only to find a dead end, says Steven C. Wyer. Business leaders who address common concerns promptly and without making their customers jump through hoops for answers let these customers know they care and that they are listening. Steven C. Wyer asserts that companies that deliver a rich online experience enjoy greater off-line riches.
Successful companies base their content strategy on real search data.
Content marketing is about more than just repetitive use of a keyword, says Steven C. Wyer. Effective content marketing strategies rely on real data when planning articles, blog posts, and product descriptions. Steven C. Wyer claims the most successful e-commerce companies deploy online content that helps build a relationship with its customers.
They find out what their customers want ahead of time.
The highest-performing e-commerce leaders don’t spend their time fighting fires during the website development process. They rely on a professional SEO consultant to gather customer-centric data in the very early planning stages. By tracking the online behaviors of a company’s target demographic, SEO marketers can gain precious insights into how other customers think, without inflated bias generated from direct-to-customer surveys, says Steven C. Wyer.
Successful e-commerce website follow SEO best practices.
Search engine optimization is no different than any other marketing discipline, according to Steven C. Wyer. There are certain rules and regulations that must be followed. These best practices are well-known SEO strategies that render organic results without relying on deceptive marketing techniques.
As a result, they enjoy a loyal customer following.
Businesses that cater to customers from the very first website visit are the ones who enjoy greater customer retention and increased revenues. Steven C. Wyer notes that there is more to marketing strategy that meets the eye, but an effective SEO campaign will help customers see a business’ value for the long-term.